About
Designing with strategy, evidence and care.
I’m a strategic UX product designer with 12 years’ experience leading complex digital products from ambiguity to launch — across higher education, healthcare and digital health.
My work pairs rigorous research with a strong editorial sense for content and structure. I’ve led end-to-end product design, supervised content designers, and grounded safety-critical and behaviour-change work in established frameworks like the Behaviour Change Wheel. I care about clarity, measurable outcomes, and designing responsibly.
Education
PG Dip, Human–Computer Interaction (HCI), UCL · 2021
Experience
12 years leading UX/UI and product design end to end
Tooling
Trained in AI-assisted design in Figma
Focus
Product strategy, research, content design & design systems