GEMELA
Strategic UX Designer/Product Designer
Innovating to deliver impact
Expertise
UX Leadership, Product Strategy, Product Design, Service Design.
Combining deep user empathy with AI workflows to accelerate innovation and deliver intuitive and impactful digital experiences.
Optimising agent outputs applying Prompt Engineering frameworks, and using design judgement to execute the right solution.
Experience
Enterprise. B2B. B2C
Leading large-scale design projects e2e, significantly improving outcomes for reputable global brands.
Identifying opportunities and driving growth by optimising the customer experience across online shopping journeys.
Human-centric, utilising frameworks to innovate multi-modal digital experiences.
Collaborative leader with a focus on unlocking potential through training, coaching and mentoring.
History
Extensive experience driving projects for leading design agencies, including a long tenure at a globally prestigious university, ranked top 10 in the UK.